Beyond the Stream: How Musicians Transform Online Buzz into Real-World Impact

Friday 24th April • 12:45-13:45 • Flow State Hub, Ely’s Yard, E1 6QR

Digital platforms have transformed music discovery, yet online visibility does not automatically translate into sustainable careers. This panel examines how artists convert streaming traction and social engagement into tangible, long-term impact.

Panellists will explore the relationship between online growth and offline community-building — from touring and live programming to merchandise, direct-to-fan models and grassroots audience development. What strategies help artists deepen listener relationships beyond passive consumption? How can musicians maintain authenticity while navigating algorithm-driven ecosystems?

The session acknowledges the opportunities of digital platforms while interrogating their limitations, offering insight into how artists balance online momentum with real-world infrastructure. By focusing on community as much as metrics, the discussion reframes success not only in terms of reach, but resilience and meaningful connection.

Speakers:

• Ahnansé —- Steam Down

• Josh Mason-Ǫuinn —- Somewhere Soul

• Charlie Femener —- Orii Community

• Moderated by: Tina Edwards — DJ, Broadcaster & Queer Jazz Journalist